About Eloura

Where luxury meets exclusivity, and every moment becomes extraordinary.

Our Story

Eloura Hospitality Group was founded with one vision in mind: to create experiences that are more than events — experiences that feel like home, culture, and community all at once.

Founded by Aaron Marshall, Eloura was born from a lifelong passion for bringing people together. Aaron’s journey started in nightlife and hospitality, where he saw firsthand how connection, music, food, and atmosphere could shape unforgettable moments. Over time, he recognized a gap: while venues and concierge services existed, few offered a complete lifestyle ecosystem that merged nightlife, dining, travel, and personal services under one roof.

Eloura was created to fill that space.

Our Values

Growth & Innovation

Hospitality is evolving. We use modern tools, partnerships, and creativity to stay ahead while keeping authenticity at our core.

Growth & Innovation

Hospitality is evolving. We use modern tools, partnerships, and creativity to stay ahead while keeping authenticity at our core.

Growth & Innovation

Hospitality is evolving. We use modern tools, partnerships, and creativity to stay ahead while keeping authenticity at our core.

Community & Connection

We don't just host parties, we build networks. Eloura is where creatives, athletes, professionals, and dreamers come together.

Community & Connection

We don't just host parties, we build networks. Eloura is where creatives, athletes, professionals, and dreamers come together.

Community & Connection

We don't just host parties, we build networks. Eloura is where creatives, athletes, professionals, and dreamers come together.

Curated Luxury

Luxury isn't about price tags; it's about intention. We design experiences that feel effortless, refined, and personal.

Curated Luxury

Luxury isn't about price tags; it's about intention. We design experiences that feel effortless, refined, and personal.

Curated Luxury

Luxury isn't about price tags; it's about intention. We design experiences that feel effortless, refined, and personal.

Hospitality First

Every detail matters. From a cocktail garnish to a concierge call at 2 AM, our mission is to deliver excellence in every touchpoint.

Hospitality First

Every detail matters. From a cocktail garnish to a concierge call at 2 AM, our mission is to deliver excellence in every touchpoint.

Hospitality First

Every detail matters. From a cocktail garnish to a concierge call at 2 AM, our mission is to deliver excellence in every touchpoint.

Why Eloura?

Eloura is more than a hospitality brand — it’s a lifestyle membership that provides Home, Life, and Entertainment Services in one seamless network. From signature events like Taste of Tulum to curated concierge travel, from VIP hosting to at-home wellness and chef experiences, Eloura is designed for those who expect more from their lifestyle.

With roots in Denver and vision beyond, Eloura is positioned to grow into major U.S. markets, bringing our signature mix of culture, luxury, and connection wherever we go.

Eloura is where hospitality meets lifestyle. Whether you’re joining us at a rooftop day party, booking a trip through our concierge, or enjoying a curated dining experience, you’ll feel the same thing: a beautiful place, everywhere you go.

We’ve Got the Answers You’re Looking For

“I’ve been to luxury venues around the world, but nothing compares to the level of care and exclusivity Eloura delivers.”
- David Reynolds
“This wasn’t just a night out — it was an experience. Eloura gave us memories we’ll be talking about for years.”
- Julian Torres
“The level of access we had was unreal. Eloura made us feel like the entire city was ours.”
- Michael Kaplan
“Every detail was curated to perfection. Eloura turned an ordinary Friday night into something unforgettable.”
- Samantha Liu
“Eloura took care of everything — from reservations to bottle service. It was the smoothest, most exclusive night out I’ve ever had.”
- Daniel Rivera

Let Us Take Care Of You.

It's not just a membership. Its a gate to a new life.

Apply For Membership